RECALL the mobile revolution of the telecom industry in Nigeria during the 1st Presidential tenure of General Olusegun Obasanjo in 2001? Recall, in 2001, the so much joy that heralded the arrival of the first set of gigantic (yea, very big) mobile phone, the Nokia 1011 (though first released in 1992, Source: www.nokia.com) whose cost around 2001-2003 will probably equal the cost of a brand new Blackberry Bold 4 in 2013 and which was followed by further releases of the Nokia 2110, 3310 etc; not forgetting how expensive it was to purchase an ECONET (now AIRTEL, the last time I checked) or MTN Sim Card whose cost then could also probably now purchase an LG Home Theatre system in 2013.
What happened to the hyped sale of a BUMPER or BOOSTER card introduced by the early mobile network providers (ECONET and MTN) in that era to ensure reduced call charges per minute/second? Who would have believed the destruction of their monopoly by GLOBACOM and ETISALAT whom truncated the excesses and exploitative tendencies of the early mobile telecom network providers? Kudos to the ‘glo-infinito’ and ‘easycliq’ geeks who revealed, and still do, that there was so much freebies for Nigerians to enjoy and pay less per second. Now we’re talking and ruling our world with pride as statistics of October 2011 showed that more than 88million mobile phones were in use in Nigeria with most people having more than one cellphone. (Source wikipedia.org).
Indeed in recent times, methinks the technology (NOT telecommunication) industry in Nigeria is probably the only industry that can compete favourably with first world countries at the level of the increased usage of latest technological gadgets, though we cannot manufacture the smallest micro-chip. Eliminating all bias; the ENTERTAINMENT peeps also blend with first world countries in recent rankings, not forgetting the TERRORISM martyrs.
3 REASONS NIGERIANS STILL VALUE THE NOKIA TORCHLIGHT PHONE:
Recent survey has revealed that despite the influx of latest technological gadgets from the iPads, iPhones to the Blackberrys and torch-screen Laptops and mini-PCs to the Nigerian telecom market, most mobile gadgets users in Nigeria are yet to let go of small Nokia torchlight phones. It seems to me there is some mystery surrounding the phone that has made it endearing to the hearts of high-tech gadget users. Nokia Inc. may have undertaken a positive-result survey hence the remodelling to new sleek-shaped versions of their torchlight phones for the Nigerian market. Now let’s explore 3 reasons this phone may never go extinct:
- DUAL SIM SWAP FUNCTION: Due to constant network failure and the unpredictability of network providers in Nigeria, it has become a safe custom for an average Nigerian to patronize two or more mobile network providers so he/she can simply and quickly switch to the next working network provider when one network provider is bedevilled with network problem. Hence having fore-knowledge that latest high-tech mobile devices (excluding the popular ‘china-phones’ and some other high-tech phones) uses one Sim card, the Nokia dual Sim torchlight phone come-in handy.
- STRONG BATTERY LIFE: It is factual that probably all Nokia torchlight phones possess strong battery life and also factual that majority of the latest high-tech mobile devices suffer the “weak battery syndrome” perhaps due to its multi-function ability, the addictive usage by Nigerians or the excessive high power voltage (courtesy of generators) which is used to regularly charge these batteries since PHCN will continue to slumber. The Blackberry device is a case in point. You often find Nigerians either with excess spare batteries or the charger becomes a daily cherished friend which makes the Nokia torchlight handy for persons like this blogger who uses a Blackberry phone and a Nokia torchlight phone that houses his most important business line, so since he dislikes carrying any BB charger and extra batteries, should his Blackberry shut down, who cares? His business line will never go offline regardless of whether or not his Nokia torchlight phone is single or dual sim!
- TORCHLIGHT FUNCTION (PHCN CAN SLUMBER FOREVER): I kept the best part for the last. With uninterrupted power supply still a dream-talk far from reality in Nigeria, one cannot help but have a Nokia torchlight in the pocket at night in case of emergency ‘Cos PHCN’ll never tell you when next they’ll strike and how long too. The ‘torchlight apps’ found in most high-tech phone is yet to prove it can out-date the Nokia torchlight phone. Moreover, who can dare turn on the ‘torchlight app’ in that Blackberry or iPhone at night, when you already know the batteries are incapable of giving you maximum satisfaction in using the phone in the first instance? Most users of high-tech phones turn off their camera flashlight even during the day, reason being to maximize battery usage.
Now you see why since Nokia’s torchlight phones first invaded the Nigerian market, there has probably never been a decline in the purchase coupled with the fact the geeks at Nokia Inc. have creatively remodeled all their torchlight phones to sleek designs with soft buttons, nice themes and wallpapers, iconic tiles of new apps with the newly introduced ‘LIFE TOOLS’ and some with internet access, Email and Facebook capabilities and ability to play music files. All these coupled together makes it modern, lofty and irresistible.
Finally, it seems you can type faster with a Nokia torchlight phone than on a Blackberry, iPhone or iPad and I predict, the Nokia torchlight phone may never go extinct in Nigeria.
Do you agree or disagree with the last paragraph? Kindly express your thoughts by commenting. If you like this post and want more, tell me with the ‘LIKE’ button. Be OPTIMISTIC!
Author: Karo Osarumwense (Science and Tech blogger).
Copyright © May, 2013.